Work Smarter, Grow Faster

Developing the next generation of startup success
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Process Driven Success

Launch Factory is a startup studio that employs a highly systematic approach to launching companies.  This process provides a clear guide to vetting opportunities, developing strategy, and launching companies. We believe that process is the cornerstone to startup success and our teams prioritize high-performance business operations and planning.


Powerful Process

Poor management, due diligence, timing, and other aspects of business operations represent the largest source of failures for startups – not ideas and technologies as many would assume.  Launch Factory leverages its rigorous due diligence and strategy processes to mitigate risks in business operations and increase the success rate of its startup companies.



 Launch Factory uses a unique competitive format to identify founders for our startups.  Our strategic planning process then identifies remaining skills gaps and helps us build the right leadership team around the founders.



Launch Factory identifies and develops our ideas internally, relying on a structured screening and due diligence process to select the best ideas for pursuit.



Launch Factory provides pre-seed funding for each company with a modest salary for each founder, and assists with further fundraising.  Our companies are incubated internally and given  space to work and grow until they are ready to exit.

Finding the solution to startup failure


of startups fail


  • No market need
  • Ran out of cash
  • Not the right team
  • Out competed
  • Pricing / cost issues

Launch Factory Founders Recruitment Process

Shortly, we will be releasing more information about our 2020 Founders Recruitment Process. To stay up to date and receive notifications when registration opens, join our newsletter by following the link below.

Meet the Team

Launch Factory is led by our Founder, Brad Chisum, and co-founder, James Hereford.  They are supported by a talented team of business professionals who share their passion for entrepreneurship.

Brad Chisum, CEO

Brad Chisum is the former CEO and co-founder of Lumedyne Technologies, a MEMS Inertial Sensor company acquired by Google. 

Prior to Lumedyne, Chisum held engineering and management positions at the U.S. Space and Naval Warfare Defense Systems Command (SPAWAR), and with semiconductor manufacturer STMicroelectronics.

Brad holds four patents and three degrees: an MBA from San Diego State University, a B.S. Electrical Engineering and B.S. Mathematics from Southern Methodist University.  

James Hereford, COO

James Hereford previously served as the Chief of Staff for the Technology Engineering division of Google’s Hardware Product Area.

Prior to Google, James held engineering, program management, and business analyst positions at ION Geophysical and Chevron Technology Ventures.

James holds three degrees: an MBA from Rice University, an M.S. in Predictive Analytics from Northwestern University, and a B.S. in Multidisciplinary Studies – Physics from the University of Oklahoma.

Launch Factory